Use dictionaries to define terms and consult encyclopedias to obtain a brief overview of a subject:
Concise Encyclopedia of Advertising [electronic resource] by 
Dictionary of Advertising and Marketing Concepts by 
A Dictionary of Marketing [electronic resource] by 
The International Dictionary of Marketing : Over 2,000 Professional Terms & Techniques by To find consumer-market data and statistics information relevant to international market planning try:
To locate handbooks and manuals for marketing research try:
