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Marketing: Quick Guide

Citing Reference

Quick Guide

The following table lists the call number of books of various Marketing categories in the Library. The books are mainly housed on the third floor of the University Library (Location of Collections | the static map

Please note: the table only lists out the major scope of particular categories. Other related books and e-books subscribed by the Library need to be located via the LibrarySearch.

 

Major Subject

Advertising

LC Class

HF5801 - 6182

Brand name products

HD69.B7

Consumer behavior

HF5415.32 - 5415.33

Department stores

HF5460 - 5469.5

Direct marketing

HF5415.126

Electronic commerce

HF5548.32 - 5548.33

Franchises (retail trade)

HF5429.235

Internet advertising

HF6146.I58

Internet marketing

HF5415.1265

Market share

HD2757.15

Marketing

HF5410 - 5417.5

Marketing research

HF5415.2

Pricing

HF5416.5

Product management

HF5415.15

Retail trade

HF5428 -5429.6

Sales promotion

HF5438.5

Wholesale trade

HF5419 - 5422

New Additions List : Economics / Business

RefWorks

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VeriGuide for CUHK

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VeriGuide is a system to check similarities on documents from different sources to uphold academic honesty. Using this site, students could turn in their course assignments, and course lecturers could check the submission status.

Honesty in Academic Work: A Guide for Students and Teachers

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