Publication Manual of the American Psychological Association by
The following table lists the call number of books of various Marketing categories in the Library. The books are mainly housed on the third floor of the University Library (Location of Collections | the static map)
Please note: the table only lists out the major scope of particular categories. Other related books and e-books subscribed by the Library need to be located via the LibrarySearch.
|
Major Subject Advertising |
LC Class HF5801 - 6182 |
|
Brand name products |
HD69.B7 |
|
Consumer behavior |
HF5415.32 - 5415.33 |
|
Department stores |
HF5460 - 5469.5 |
|
Direct marketing |
HF5415.126 |
|
Electronic commerce |
HF5548.32 - 5548.33 |
|
Franchises (retail trade) |
HF5429.235 |
|
Internet advertising |
HF6146.I58 |
|
Internet marketing |
HF5415.1265 |
|
Market share |
HD2757.15 |
|
Marketing |
HF5410 - 5417.5 |
|
Marketing research |
HF5415.2 |
|
Pricing |
HF5416.5 |
|
Product management |
HF5415.15 |
|
Retail trade |
HF5428 -5429.6 |
|
Sales promotion |
HF5438.5 |
|
Wholesale trade |
HF5419 - 5422 |
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